Nobody lilkes to receive unauthorized messages. Adding contacts that didn't express interest into your list is considered SPAM.
What is SPAM?
Have a form on your website
Add a form to your website, a very clear, unmissable one, so that users can subscribe to your lists. That way you can keep growing your contact's list withour worrying.
Integrate your site to Mailee.me
Define an unsubscribe policy. One that is very clear.
Define how a contact can unsubscribe from your list and make sure this is very clear in your email campaign.
Mailee.me provides an automatic unsubscribe system, all you have to do is add a link like this one to your template:<p><a class="unsubscribe" href="#">Click here</a> if you don’t want to receive any more email messages from us.</p>
In this case, the user will go to a specific page to complete the unsubscribe process. You can also add an unsubscribe form to your website. You can get the form in your Mailee.me account by going to “Settings>Integrate>Unsubscribe”.
Segment your Campaigns
Send your messages to segmented lists and focus on an specific public. This will help you to get better results.
Personalize your messages with your contact's info
Use your contacts' information, like their names, to make your messages more personal. Learn more on how to do this by reading this.
Keep a timely communication
Send messages periodically with news from you, studying which is the best frequency for your sendings. Don´t send too frequently, to avoid unsubscribes. Let your contacts know, in the moment they subscribe, how is your frequency going to be.
Add your company's information
Besides being a good pratice, adding your contact information to your message makes it compliant to CAN-SPAM ACT. Make sure to add your company’s address and telephone number, if possible. Mailee.me makes this very easy with our templates.
Send beautiful messages
Your campaign's image is your company's image. Make sure you have high quality email design and content. Opening and interacting with your email marketing should be an enjoyable experience to your contacts.
Write short texts, that take your contact to your website
Email marketing is a tool to take your contact to your website, not necessarily an end in itself. Write short texts that awake the curiosity of the user and make him/her click on your links. And nothing more
Avoid using only images
Use texts as well as images in your messages. It sets the balance and makes it more difficult for a message to be considered SPAM.
View how your message looks without the images
See how your messages looks like with the images disabled by your email client. Evaluate how your campaign's results would be affected if the contact doesn’t enable images.
Ask your contacts to enable the images
Use the alt="" attribute (in the img element) to ask:<img src="" alt="Habilite as imagens para visualizar corretamente essa mensagem"/>
By doing this, you will warn your contact to let his/her email client show your message’s images. This is important because it enables Mailee.me to know that the message has been accessed, generating access data.
Keep it all in order
Design your email to have the most important information on the top, because these are the items with greater chances to be seen and clicked.
Ask to be added to the Whitelist
Ask your contacts to add your email to their whitelist or contact list. This guarantees that your messages will always go into their inbox, improving your reputation.